FareText had decided to develop a new product that would push the boundaries on SMS technology and deliver a service unmatched
to anything that existed in the market. Intuitive by nature and again lead by a real problem,
FareText were driven to develop a product that could be used by anyone whilst providing security
and reliability that was second to none. The mission was to develop a piece of software that
was feature rich and intuitively easy to use. The software would be capable of custom bulk messaging,
comprehensive reporting tracking of SMS campaigns and much more. Having done their research,
FareText were confident that we could deliver on the development and position them in leading
position, delivering an unrivalled product.
For FareText, we developed a business management portal for the management of all their SMS related services. The portal
was integrated into their current website and also coupled as a reseller platform for users of
FareText to rebrand, sell and integrate into the websites of their own users. This particular
application was an extension of FareText’s current system but would include a far richer set
of features, including the following:
As part of this application, customers are able to send single messages or choose to send large SMS campaigns to an unlimited
amount of contacts or groups of contacts stored in their address book. Alternatively, if users
don't already have contacts added to their contact list, users have the power to upload contact
lists from CSV files stored on their computer.
With the schedule campaign feature, the user has the option to schedule campaigns at any point in the future and even reschedule
on a daily, weekly or monthly basis. Furthermore, the user has the ability to update any of the
details of the campaign with ease using the tools made available.
The ability for users to add a keyword to any outgoing message allows for an easy way to manage OPT-OUT requests and interact
with customers. Users can generate custom keywords and tie them to a reply number of their choice.
The customer simply replies with the keyword and the response is handled accordingly. With the
practises stipulated by GDPR it was paramount that we effectively captured all OPT-OUT requests
for any campaigns sent out. For OPT-OUT requests, the application captures the replying number
and stores it to a database, removing this number from any future campaigns. Using keywords can
be a great tool to leverage marketing and advertisements when used to promote services or product
offerings. Customers can engage with such campaigns with ease and again, the application will
handle each response seamlessly depending on how the user chooses configure this feature.
Managing customer replies is handled with ease with users being able to create multiple reply numbers (virtual numbers) that
can be assigned to any campaign or SMS message. Coupled with special Keywords, users have the
perfect solution for interacting with target audiences for both marketing and notification purposes.
All replies are stored to the users inbox, where new contact lists can be created for any future
Monitoring customers engagement is made easy with the powerful URL mini link feature which can be added to any outgoing campaign.
Using the tools provided, URLs can be converted into unique mini-links, assigned to each message
in any campaign. Using this feature allows for users to track how many times a link may have
been clicked and is a great way or creating reports and evaluating conversion rates.
Users are always kept in the loop of the status of any campaign with the reporting feature included in the application. The
reporting feature details the time in which the message has been sent, received and if there
have been any issues with the network during the sending of the campaign.
With so many features available in this application, FareText felt it was important that the usage of each feature and tool
could be digested easily and using an intuitive wizard tool we have done exactly that. As soon
as the user signs into their account they have access to a powerful wizard tool which will guide
the user through the application, from sending a single SMS message to an advanced campaign with
keywords, scheduling and URL tracking.